Who We Are & What We Stand For



About Us

Founded in 2015 by Breann Cook. Ambition Is The New Pink, was created due to the lack of representation of women of color business owners and shoppers in the streetwear and retail event space. Our continued goal is to create a space to foster sisterhood and community across our clothing line and event experiences.

 Our Mission

AITNP core mission is to help women build relationships, provide resources to teach, learn, celebrate and bond with each other. Our clothing line of the brand is bold, expressive, and unapologetic streetwear for ambitious women that want to make a statement and empower others.



Our Vision

Creating a space for women of color seeped in sisterhood, entrepreneurship and learning. Providing the tools and resources for women to start, grow and expand their businesses and build together creating an ecosystem. We will also serve high school girls in the community to help hone their skills and passion. Ambition Is The New Pink will be a pillar in the community that acts as an agent of change, or better yet, an agent of Ambitious Women.

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